We specialise inPresale marketing for gyms.
Plan your presale →Records, not just results.
Every year we set a new bar for what a presale can do. Every one of those campaigns feeds the playbook your club gets.
World-record presale
Anytime Fitness Wynnum. The presale that set the benchmark, and the formula we have been refining ever since.
Anytime Fitness Logan Reserve
2,944 leads and 1,250 members within 30 days of opening.
Case studyAnytime Fitness Cleveland
700 members to 1,838 through a full relocation and relaunch.
Case studyChasing the largest presale of the year
Live right now. Watch this space.
Ten weeks that set up your next ten years.
A typical gym presale runs 8 to 10 weeks, followed by a now open window, then a multi-channel strategy through the first year of trade. Tap a stage to see what we run behind it.
Groundwork before the first ad.
We study what made past presale content win, map the messaging to every stage, script your club's story and lock in the shoot. Your Presale Hub, lead sheets and automations are built before a single dollar is spent.
Curve is illustrative of a typical presale. Targets vary by territory.
Three spheres. One presale team.
Every Digi presale is built on three services working together, run by one team that knows your club and your launch.
Before the camera comes out.
We study what made past presale content perform, then blend it with your location's story to build a localised content engine for your campaign.
- Pre-analytical content planningWhat made past presale content win, and what is working now.
- Mapping messaging and presale stagesThe right message for every stage, from first tease to opening.
- ScriptingEvery reel and shot scripted around your club's story.
- Shot lists, talent and locationsLocked in before shoot day, with revisions built in.
Campaigns built around your suburb.
Advertising across Meta and Google, managed end to end and built around your club, your presale stages and your local market.
- Highly localised campaignsYour club, your people, your suburb.
- Advanced campaign structuresBuilt to reach the right people first.
- Weekly advertising schedulesA clear plan for every week of presale.
- Large budget managementSpend managed and paced across the whole campaign.
A page locals want to follow.
Publishing from a pre-approved visual grid keeps your presence consistent, community-focused and on brand, while your team stays focused on members.
- Pre-approved visual gridEvery post planned and signed off before it goes live.
- Social media managementYour pages posted and managed through presale.
- Community engagementPosting to community groups and replying to messages and comments.
- Weekly member commsUpdates that keep presale members excited until opening day.
90 openings of learning, on day one.
Most agencies start your presale from a blank page. Yours starts with everything that has worked across more than 90 openings.
What's working right now
Access to the content, offers and campaign structures performing across our network, updated every week.
Ready from week one
Supporting images and videos from the ecosystem fill the gaps until your own shoot lands.
Every stage, designed
Artboards for every stage of presale, so the look never drops between tease, launch and opening.
More ways we back your launch.
Leads don't open a club on their own. These are the extras that turn presale enquiries into founding members who actually turn up.
Conversion support from people who have sold presales.
Sales training, scripting and calls from the team behind 90+ presale campaigns.The formula, in numbers.
The largest presale of 2024, broken down. Then a few more openings from the 90+ we have run.
Anytime Fitness Logan Reserve
A new club 2km from an existing Anytime Fitness, with both clubs growing through the presale.
Presale questions.
What owners usually ask before opening a new club with us.
How long does a gym presale run?
A typical Digi presale runs 8 to 10 weeks, followed by a now open window once the doors open. From there we move into a multi-channel strategy, because the first 12 months of trade are just as important as the presale itself.
What are good gym presale ideas?
The presales that perform best give locals a reason to join early and a reason to tell their friends. That usually means a limited founding member rate, a VIP sales launch weekend to start with momentum, content that shows the build and the local team behind the club, community group activity, and a big opening-day moment. See how a VIP launch weekend booked 150 calls and 80 sales in our Anytime Fitness Albion Park case study, or how Anytime Fitness Pimpama generated 939 leads in five weeks.
What makes a good gym pre-sale offer?
A strong pre-sale offer is limited, has a clear deadline and is tied to the stages of your presale, so there is always a reason to join now rather than later. The right structure depends on your territory, your competition and the number of members you need, so we build the offer with you rather than copying a template.
What gym marketing campaign ideas work for a new gym?
For a new gym, the campaigns that work are highly localised: Meta and Google ads aimed at the suburbs around your club, a story told stage by stage from the first tease to opening day, and fresh content every week so the campaign never goes stale. Every Digi presale draws on what is working right now across more than 90 openings.
When should we start planning our presale?
Before the first ad goes live. Content planning, the shoot, your Presale Hub, lead sheets and automations all need to be ready on day one, so the earlier we start, the stronger the launch.
How many founding members should we aim for?
It depends on your territory, your club and your break-even point. We work back from your growth goal to a weekly lead and sales target, so the campaign is built around the number of members you actually need. Targets vary by territory.
Do you help our team convert presale leads?
Yes. As well as automations that follow up every lead, we offer presale sales training, call and message scripting, and sales calls where our team books leads in for you.
What happens after the club opens?
We capture opening day for launch content, run a now open window, and then move into an always-on, multi-channel strategy with a 12-month promotions calendar and a drop-off strategy to keep presale members engaged.
Do you work with gyms outside Queensland?
Yes. We are a gym marketing agency working with clubs across Australia, from Brisbane and the Gold Coast to Wallsend and Frenchs Forest in New South Wales. Our team travels for content shoots, and campaigns, reporting and support all run remotely.
Do you only run presales for Anytime Fitness?
Anytime Fitness is where we have run the most presales, but the same system works for any new gym, studio or franchise opening. We have also launched recovery studios and boutique fitness brands.
Opening a new club?
Tell us your opening date, your territory and how many members you need. We will map out your presale, week by week.
Plan your presale →Or call +61 455 401 737Digi Agency is an independent marketing agency. Anytime Fitness is a trademark of its owner and is used here to describe the clubs we work with.