Paid advertising

Advertising support across all popular channels

Great Ads Don't Happen By Accident

Our team specialise in helping franchises and multi-location businesses grow through the effective use of paid digital. Our goal is to achieve growth while simplifying your businesses operations, Our goal is to simplify the way your business operates by delivering better-quality leads, reducing wasted time and helping your team focus on the conversations that matter.

As a Meta Business Partner, we’re recognised for our expertise in one of the world’s largest advertising platforms. We combine Meta’s latest tools and best practices with years of hands-on experience across Google, ChatGPT, TikTok and other digital channels to help businesses reach the right people, with great-looking creative at the right time.

Our team handles everything from creative direction and copywriting to campaign setup, audience targeting, landing pages, conversion tracking and ongoing optimisation. We watch the numbers closely, test new ideas constantly and make decisions based on data, not guesswork. If something can be improved, we’ll find it.

We build high-performing Meta campaigns that connect your business with the right local audience. From lead generation and remarketing to Advantage+ campaigns, we focus on generating quality enquiries, lowering your cost per lead and driving real business growth.

  • Meta Lead Generation

    With more than a decade of experience and over $2 million in annual advertising under management, we know what it takes to turn Meta campaigns into real business growth. Every campaign is built to attract better enquiries, lower your cost per lead and drive more sales.
  • Meta Content

    The best content comes from your business, not a stock video library. We help your team understand what to post, what to film and what your customers actually want to see, providing the strategy, shot lists, scripts and knowledge to make content creation easy.
  • Meta Business Partner

    As an official Meta Business Partner, we're recognised for our expertise in Meta advertising. It gives us access to advanced tools, platform insights and best practices that help us build smarter campaigns and keep your business ahead of the curve.
  • Marketing Automation

    Great marketing doesn't stop when someone submits a lead form. We build smart automations that instantly connect enquiries with your team, keeping response times low, operations simple and opportunities moving.

When people are ready to buy, they’re searching on Google. We make sure your business is there when it matters most. From Search and Performance Max to YouTube and Display, we build campaigns that capture high-intent customers, maximise your visibility and turn searches into sales.

  • Google Search

    Google Search Ads appear when someone is actively searching for your products or services, making them one of the highest-intent advertising channels available. We build campaigns that help your business appear at the right moment, turning searches into quality enquiries.
  • YouTube Advertising

    YouTube is the world's second-largest search engine, where customers discover, research and compare businesses before making a decision. We create engaging video campaigns that build awareness, increase trust and keep your business front of mind long before someone is ready to buy.
  • Performance Max

    Performance Max uses Google's AI to advertise your business across Search, YouTube, Maps, Gmail and the Display Network from a single campaign. We combine Google's automation with strategic creative and optimisation to maximise performance.
  • Google Analytics & Tracking

    Clicks are nice. Customers are better. Google Analytics helps us understand what happens after someone visits your website, giving you a clear picture of what's working, what's not and where to invest next.

The way customers discover local businesses is changing. More people are asking AI where to work out, eat and shop instead of using traditional search. We help franchises and multi-location businesses position themselves for the future of customer discovery through AI-first marketing strategies.

  • AI Visibility

    When customers ask ChatGPT for recommendations, your business needs to be part of the conversation. We help improve your digital presence so every location has the best chance of being discovered.
  • AI Strategy

    AI is changing how customers discover local businesses. We help franchise networks understand where AI fits into their marketing strategy and how to prepare for what's next.
  • Prompt Optimisation

    Search is evolving from keywords to conversations. We research the questions your customers are asking AI and develop strategies that help your business become part of the answer.
  • Early Adoption

    The biggest opportunities usually belong to the businesses that move first. We help franchise networks explore emerging AI technology, test new opportunities and stay ahead of changing customer behaviour before everyone else catches up.

TikTok isn’t just a social media platform it’s where brands are discovered. We help franchises and multi-location businesses create authentic content and advertising that feels native to the platform, builds trust and turns views into customers.

  • UGC Strategy

    People trust people more than polished advertisements. We help businesses create authentic user-generated content that feels natural on TikTok while showcasing your brand, team and customer experience.
  • Trend Spotting

    TikTok moves fast. We stay on top of trending sounds, formats and content styles, helping your business create videos that feel current without chasing every trend.
  • Organic Content

    Success on TikTok starts long before you spend your first advertising dollar. We help businesses build consistent organic content strategies that increase visibility, grow audiences and give paid campaigns stronger creative to work with.
  • TikTok Advertising

    Once you've captured attention, it's time to scale it. We build and optimise TikTok advertising campaigns that put your content in front of the right audience, generating awareness, enquiries and measurable business growth.

The best openings don’t happen by accident either… They’re built through months of storytelling, smart strategy and thousands of little decisions that get people excited before the doors open. We’ve helped businesses achieve world-record presale results, and every campaign we create is designed with one goal in mind: helping your business open profitably. From digital advertising and sales support to fun automations, engaging content and launch strategies that build genuine community hype, we make sure opening day feels less like the beginning and more like the next chapter.

Collectively, Digi Agency has remained in presale since 2021, which means there hasn’t been a single month that we haven’t been solving the problems that come alongside new build and launch projects.

  • Storytelling & Content Strategy

    People don't join businesses they don't feel connected to. We create content that introduces your team, shares your journey and builds genuine excitement within the local community. By planning content across every stage—from pre-awareness and presale to grand opening and beyond—we keep your audience engaged every step of the way.
  • Advanced Digital Strategy

    When multiple presales are competing for attention, strategy matters. We develop advanced campaign structures using audience segmentation, retargeting, creative testing and conversion optimisation to ensure every advertising dollar is working as hard as possible.
  • Large Budget Management

    Presale campaigns often involve significant advertising investment over a short period. With more than $2 million in annual media spend under management, we know how to scale budgets responsibly while maintaining lead quality and controlling acquisition costs.
  • Sales Training & Conversion Support

    Generating enquiries is only half the job. We work alongside your sales team to improve lead management, response times and conversion strategies, helping turn more enquiries into founding members.
  • SMS & Email Copywriting

    The conversation shouldn't stop after someone enquires. We write high-converting SMS and email sequences that nurture leads, create urgency and keep your future members engaged all the way through to opening day.
  • Organic Content Sharing

    The best presale campaigns don't rely on paid advertising alone. We help your team build excitement through authentic social media content, behind-the-scenes updates and community storytelling that keeps people talking right up until launch.
  • Social Media Management

    Social media isn't about posting for the sake of it, it's about creating content that gives people a reason to join. We help businesses develop content that builds trust, answers objections, showcases the experience and motivates locals to take the next step. Every post has a purpose, moving your audience from "I've seen it" to "I want to be part of it."
  • Access To Our Ecosystem

    Launching a presale doesn't mean starting from scratch. By working with Digi, you gain access to years of knowledge, proven campaigns and content strategies refined across successful franchise launches throughout Australia. We share what's working, what's changing and what consistently delivers results, giving your business a competitive advantage from day one.

Connected to the platforms you already use

[ Services ]

What we do

More services to keep your marketing moving, content that stays consistent, and tools that help you convert more leads. Add them to your core campaigns, or use them when you need extra momentum.

How much should a franchise spend on digital marketing?

There’s no magic number. The right budget depends on your goals, your market and how quickly you want to grow. We work backwards from your membership targets, helping you understand how many enquiries you need and what investment is required to get there.

Why are my Meta Ads generating leads but not memberships?

More leads don’t always mean more customers. Great campaigns are built around lead quality, strong offers and a sales process that converts. We look beyond the click to understand what’s stopping enquiries from becoming sales.

Should I advertise on Google or Meta?

Both platforms do different jobs. Google captures people actively searching for your business, while Meta introduces your business to people who may not know you yet. The best results usually come from combining both into one connected strategy.

What makes a successful presale campaign?

The best presales start months before opening day. Strong storytelling, strategic content, quality advertising and a well-prepared sales team all work together to build momentum before the doors open.

How many leads do I actually need each month?

That’s one of the first questions we ask. By understanding your sales conversion rate and growth targets, we can estimate the enquiry volume needed to reach your goals and build a strategy around it.

Do you work with support offices or individual locations?

Both. We work with national support offices to build scalable marketing systems while also helping individual franchisees grow through local advertising, content and community engagement.