Franchise marketing, from the inside.Franchise marketing agency, Australia
We’ve owned and run franchise clubs. Now we help franchise brands grow, one location at a time.
Contact →We’ve sat in every seat.
Most agencies learn franchising from the outside. We learned it from the inside, one role at a time.
- Club manager
- Presale manager
- Operations
- Sales & marketing director
- Club owner
- Digi Agency
We’ve been the franchisee and head office. So we build marketing that works for both.
Both sides of the franchise.
Whether you own one location or look after a whole network, the job is the same: more members and customers, on brand, in every suburb.
Local marketing that stays on brand.
You know your suburb better than anyone. We turn that into ads and content that feel local, while ticking every brand box.
- Local Meta and Google ads, inside brand guidelines
- Content shot in your location, with your team
- Presales, relaunches and relocations
- Help reading your numbers and planning ahead
One plan, rolled out locally.
Give every location a proven playbook, without them all looking the same. Head office keeps control, and every owner gets local results.
- A campaign framework each location can run
- Localised creative for every suburb
- Support for new owners and new openings
- Reporting across the network
The brand sets the frame. We fill it.
Every franchise ad has two jobs: look like the brand, and feel like the suburb. Flip between the two to see who owns what.
Locations, and counting.
From a single club to whole networks of locations, we’ve worked with Anytime Fitness clubs across Australia and boutique franchise brands like STRONG Pilates.
Franchise locations, full.
A few franchise locations we’ve helped grow.
Franchise questions.
What franchise owners and networks usually ask us.
Do you work with franchisees or head office?
Both. We work with individual franchise owners on their local marketing, and with networks that want one plan rolled out across many locations.
Can you work within our brand guidelines?
Yes. We’ve worked inside franchise brand guidelines for years. We follow the rules on logos, colours and offers, and make everything else local. Read how franchisees run local ads within brand guidelines.
Are you an approved supplier for Anytime Fitness?
Yes. We’ve been a preferred supplier to Anytime Fitness since 2023. See our Anytime Fitness marketing page.
Do you work with other franchise brands?
Yes. As well as Anytime Fitness, we work with boutique franchise brands like STRONG Pilates. The same system works for any franchise that relies on local customers.
Can you help with a new location opening?
Yes. Opening new locations is where we started. See our presale marketing page.
What if two locations in our network are close together?
It happens more than you’d think. We plan the targeting and the message so both locations win. Read opening near another club in the same brand.
Grow every location.
Tell us about your location or network and we’ll show you a local, on-brand plan.
Digi Agency is an independent marketing agency. Anytime Fitness, STRONG Pilates, Atora and City Cave are trademarks of their owners and are used here to describe the brands we work with.