Strategy you can see.Marketing strategy & reporting, Brisbane
A clear plan, a mapped customer journey, live reporting and constant improvement. All of it visible, all the time.
Contact →MONPaused two tired ads
WEDNew offer test live
FRIBudget moved to best suburb
A plan on one page.
Before anything goes live, we agree what success looks like and how we’ll get there, in plain English.
- Goal
- 60 new patients in 90 days
- Who
- Locals 25–55 within 8km, desk workers and weekend sport
- Offer
- New patient intro offer, booked online
- Channels
- Meta for reach, Google Search for intent, follow-up by SMS
- Budget
- Set from the leads you need, reviewed weekly
- Timeline
- Build in week 1, live in week 2, review monthly
- Campaign plans and calendarsCampaigns, offers and key dates mapped out, so you’re proactive, not reactive.
- Playbooks and guidesStep-by-step campaign guides and franchise playbooks your team can follow.
- A review of what you haveSometimes the fastest wins come from fixing what’s already running.
- Alongside your teamWe work with in-house marketers, owners and support offices, not around them.
Every step, mapped.
Most leads are lost after the click, not before it. We map every step from ad to customer, then fix the gaps.
Nothing hidden.
Live dashboards through the Digi Marketing Hub, plus a monthly report that tells you what happened and what’s next.
- Live dashboardsLeads, cost per lead and conversions, whenever you want them.
- See what’s planned and liveEvery channel, in one place.
- Approve before it goes liveCreative, ads and landing pages, signed off by you.
- Every change, notedEach optimisation logged, so you know what changed and why.
- A monthly report, in plain EnglishWhat happened, what it means and what’s next.
- Direct access to the teamAdvice and answers, without the runaround.
Always improving.
Marketing never stands still, and neither do we. Every campaign is watched, tested and refined to lift lead quality and lower cost per lead.
Example week from an optimisation log.
Strategy & reporting questions.
Straight answers about how we plan, report and improve.
Can Digi work with our existing marketing team?
Yes. We regularly support in-house marketers, franchise support offices and business owners with campaign planning, creative direction, design and content.
Will I get a document, or ongoing support?
Both. You get a clear plan and resources your team can use straight away, and we stay on to help run and improve it.
Can you review our current marketing strategy?
Yes. We’ll look at what you’re running now, find the gaps and recommend what to keep, fix or stop.
What is customer journey mapping?
It’s mapping every step from someone seeing your ad to becoming a customer, like the landing page, the follow-up and the booking, then fixing the steps where people drop off.
How often will I receive reports?
You can see live dashboards in the Digi Marketing Hub at any time, plus regular campaign updates and a monthly performance report.
What numbers should I be tracking?
The ones that matter to your business: leads, cost per lead, conversion rate, return on ad spend and what your marketing is bringing in.
Will I know what changes are made to my campaigns?
Yes. Every optimisation is noted, and you approve new creative and landing pages before they go live.
How do you help franchise businesses stay consistent?
With playbooks, approval processes, campaign resources and calendars that keep every location on brand. See franchise marketing.
Let’s build your plan.
Tell us where you want to be and we’ll map out how to get there, and how you’ll see it working.
Book a strategy session →Or call +61 455 401 737Dashboards, plans and figures shown are examples for illustration.