A story 15 years in the making.
Marketing for fitness and service brands, by people who have run them.
to Anytime Fitness
From the club floor to Digi.
Digi Agency is a Brisbane-based marketing agency helping gyms, studios, franchise networks and service businesses grow. We plan, shoot, launch and report on campaigns across Meta, Google, TikTok and AI search, with an in-house team for content, design and strategy.
We started inside the Anytime Fitness network. Our founder, Aaron Briggs, is a digital marketing strategist by trade who spent 10 years in the brand, from club manager to club owner, and today Digi is a preferred supplier to Anytime Fitness and trusted by more than 200 locations.
That experience now powers four specialties: Anytime Fitness marketing, acting as a marketing agency for gyms and independent studios, service business marketing for clinics and local services, and content creation shot in your business.
Whatever you run, the goal is the same: more enquiries, a lower cost per lead and a team ready to convert them. Live reporting through the Digi Marketing Hub means you always know what your marketing is doing.
- Club managerAnytime Fitness Springfield.
- Operations managerAcross 15 clubs.
- Sales & marketing directorAcross 17 clubs.
- Multi-site co-ownerOwner across multiple clubs.
- Founder, Digi AgencyTackling business growth for Australia.
The people behind every campaign.
Advertisers, strategists, designers and content creators, all in-house in Brisbane. These are the people behind every campaign, shoot and report.
The Digi framework.
Five behaviours we hold ourselves to. They're the lens we apply to every campaign, every shoot and every client conversation, so you always know what to expect from Team Digi.
01Commitment
Being applied to the task, showing an unwavering resilience to feedback and the level of effort it takes to get a result.
Nothing goes live without a peer review, and every campaign gets a health check within 48 hours of launch.
02Resilient
Always adapting, knowing your edge is much further away than you currently think.
When results dip, we test, rebuild and go again, rather than waiting for next month's report.
03Excellence
Our promise, shown through the accumulation of effort and outcome.
Creative is built from what's proven to work, and judged on leads and members, not likes.
04Trust
The binding ingredient our community needs to demonstrate success.
Live reporting through the Digi Marketing Hub, so you always know where every dollar went.
05Relationships
The building blocks to growth. Connect, check in, notice, listen, learn.
Regular check-ins with your team, so we understand what's happening on the floor, not just in the ad account.