Digital marketing for gyms.studios.franchises.clubs.
Leads, members and momentum, from a team that has owned and run clubs.
ContactTrusted by 200+ locations.Our stats below show why ↓Gym marketing is its own game.
Traditional agencies run ads from a distance. In a gym, your team is the brand, so we work alongside them.
- 01We integrate with your club team, not just your inbox.
- 02We coach your staff to show up on socials and create better organic content.
- 03We build the systems that let them reply to every enquiry in seconds.
Ad spend managed every year
Leads generated for clients every year
Average cost per lead
Average lead-to-member conversion
One team. Every lever.
Everything a club needs to grow, run by people who have owned gyms.
Paid digital
Meta, Google and ChatGPT ads built to sell memberships.
Content
Scripted, shot and edited in your club.
Socials
Organic content, and a team coached to show up on camera.
Lead automation
Every enquiry answered in seconds, not hours.
Presale & Refresh
Launches and relaunches that fill the club.
New builds
Marketing from fit-out to opening day for brand-new clubs.
Anytime Fitness Pimpama
A brand-new club in one of the Gold Coast's growth corridors. We built the founding member pipeline from day one of presale.
In good company.
From 24/7 gyms to recovery studios, the fitness and wellness brands that trust us to fill their clubs.
- 01Anytime Fitness24/7 gyms24/7 gyms↗
- 02FitstopFunctional trainingFunctional training↗
- 03STRONG PilatesReformer pilatesReformer pilates↗
- 04City CaveFloat & wellnessFloat & wellness↗
- 05Mind Body RecoveryRecovery studiosRecovery studios↗
- 06AvantiOver 50s health clubsOver 50s health clubs↗
- 07AtóraTraining studiosTraining studios↗
Got questions?
Straight answers about how we market gyms and fitness clubs.
What does a digital marketing agency for gyms do?
We plan and run the marketing that fills your club: Meta and Google ads, presale and refresh campaigns, content shoots, a 12-month promotions calendar and the automations that get every lead followed up fast. Then we report on what it all turned into: leads, sign-ups and cost per member.
How much does gym marketing cost?
It depends on your goals, your market and how many clubs you run. Most gyms have a monthly management fee plus their own ad spend. We will recommend a budget based on the number of members you need, not a one-size package.
How quickly will we see leads?
Paid campaigns usually start producing enquiries within the first few days of going live. The bigger gains come over the following weeks as we test offers, creative and audiences and lift your lead-to-member conversion.
Do you only work with Anytime Fitness clubs?
No. Anytime Fitness is where we have the deepest experience, but we work with independent gyms, boutique studios and other franchise networks too. The same system works for any club that needs members.
Where are you based?
Our team is in Salisbury, Brisbane, Queensland. We work with gyms right across Australia.
Ready to fill your club?
Tell us about your gym and the number of members you need. We will come back with a plan.