$51
Presale CPL
The presale campaign delivered cost-efficient leads, ensuring strong value for every marketing dollar spent.
500
Opening Active Members
At launch, the gym gained strong traction with a highly engaged foundation of active members.
1500
Members After 6 Months
The gym saw strong growth and engagement, reflecting high demand and a loyal community base
2000
Members After 12 Months
The gym had firmly established itself as a thriving community hub with sustained growth and retention.
Anytime Fitness Paddington.
An inner-city club surrounded by established fitness brands. A 12-month plan built for growth long after opening day.
The brief in 30 seconds.
Paddington is one of Brisbane's busiest fitness markets. Standing out meant planning for the whole first year, not just the presale.
A crowded street.
Well-known brands all around, a busy market shaping sentiment, and high demand on the team once interest arrived.
Promise it, then prove it.
Storyboard the club's local USPs, then show the same story after opening, so members joined a club that lived up to its message.
2,000 in a year.
From 500 at launch to 2,000 at 12 months, with almost five years of positive net member movement since.
Growth that kept going.
A 12-month plan aimed at positive net member movement every month, not a spike at launch.
Same story, before and after.
The promises made in presale were the same story the community saw once the doors opened. That's what took the friction out of the sale.
Hyper-targeted, always on.
Content and messaging aimed at the people already searching for a gym nearby, kept fresh through consistent optimisation across paid, social and content.
- Paid digitalMeta and Google with dynamic structures and daily optimisation
- SocialContent, approvals, scheduling and community engagement
- SalesOutbound calls in peak periods so no lead was left behind
Your new local in Paddington 👋
AF Southbank: 800 founding members.
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