$21
Presale CPL
The campaign achieved a low CPL, demonstrating strong efficiency in attracting qualified prospects.
1,100
Starting members
The presale campaign successfully launched the gym, building immediate momentum within the community.
2000
Members after 3 Months
Memberships grew within 3 months, reflecting strong retention and consistent community engagement beyond the initial launch.
Anytime Fitness Logan Reserve.
A new club just 2km from an existing Anytime Fitness. Both had to grow, and neither could win at the other's expense.
The brief in 30 seconds.
Two goals: open the new club with a strong, profitable base, and protect the existing club 2km away.
Two clubs, 2km apart.
Rapid growth for the new club without undermining the neighbour, plus hundreds of enquiries a week for a small team.
Balanced targeting.
Precise geo-targeting and audience exclusions, a steady pipeline from three content days, and Digi support on sales calls.
Both clubs grew.
1,100 founding members at $21 a lead, 2,000 by three months, and the neighbouring club held steady.
Grow one, protect the other.
How we kept two clubs 2km apart both moving forward.
Campaigns drawn around the new club's own catchment.
Advanced exclusions kept the neighbouring club's members out of the presale.
Urgency that guided leads through the full presale journey.
The presale finished with both locations growing their membership bases.
Logan Reserve, your new club is nearly here…
Three shoots, zero fatigue.
A campaign this size needs a steady stream of fresh angles. Three dedicated content days let us pivot quickly and double down on what was working.
- Shoot 01Launch content to open the presale
- Shoot 02Fresh angles once we knew what was winning
- Shoot 03The final push to opening day
- SupportCommunity management and weekend sales calls when volume spiked
AF Keperra: a relocation to 1,800 members.
Let’s
Create
Your next big
project together!
