700
Starting Members
Members At The Start Of Refresh
1838
Opening Active Members
Members After Presale Period (12 Weeks)
60
Member Drop Off
Number Of Members Who Dropped Off
Anytime Fitness Cleveland.
Nearly ten years at breakeven, then a move into a brand-new development. We relaunched Cleveland as a new club and more than doubled it.
The brief in 30 seconds.
Cleveland was known as a great community club with tired bones. The move gave us a chance to reset how the whole bayside saw it.
Loved, but tired.
Prospects were cautious before presale. The club had to be reintroduced with a refreshed identity and a clear story about the upgrade.
Two products, not one.
New socials, new Google profiles and a new product-market fit, with a 12-week campaign storyboarded in advance and shipped in weekly segments.
700 to 1,838.
In 12 weeks, with only 60 members dropping off through the move. The goal has since shifted to 3,000.
On the way to 3,000.
Where Cleveland started, where the presale took it, and the goal the club has set for itself since.
Twelve weeks, planned upfront.
With more than $75,000 on Meta alone, frequency was the risk. We storyboarded the whole presale in advance, then shipped it in weekly segments so every week brought something new.
Weekly segments let us stay in contact with the team on the ground and swap in fresh artboards, videos and messaging the moment engagement dipped.
Not a move. A new club.
We separated the two products entirely, so existing members felt the upgrade and new prospects saw a premium club in its own right.
You're moving somewhere better.
- Clear communication about the upgraded space
- Honouring the community they built
- Only 60 members dropped off through the move
Meet your new local club.
- Brand-new social pages
- New Google Business Profiles for reviews and search
- Local faces, community stories and the Cleveland lifestyle
These results are a credit to the Cleveland owner, and club team, who moved a whole community into a new home. We're lucky to have played a small role in an epic project.
Digi AgencySTRONG Springfield: a record-breaking October.
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