$22
Presale CPL
800
Starting members
1,800
Members after 12 Months
Anytime Fitness Keperra.
A full club relocation: a 10-week presale for the new build, then 10 more months of marketing to keep it growing.
The brief in 30 seconds.
One chance to make a first impression at the new site, with existing members and new prospects both watching.
Move without losing anyone.
A long build timeline, existing members to look after, and a market that needed to see Keperra as the local leader.
A detailed social playbook.
Sneak peeks, advanced communication journeys, retargeting and email/SMS nurture, all run from a weekly plan.
800 to 1,800.
More than 1,000 new members at $22 a lead across about 12 months, with attrition kept inside a pre-set range.
Old club out. New club in.
A relocation is a presale and a retention campaign at the same time.
Social, run like clockwork.
Our team followed a detailed weekly plan for Keperra's socials. Tap to tick them off.
A set rhythm of posts so the club never went quiet.
Clear rules for what to reply to and how fast.
Sneak peeks of the new build, executed to plan.
Community engagement in the inbox, not just the feed.
An end-of-week digital checklist before signing off.
Sneak peeks that sold it.
Video and image content that spoke to both audiences: existing members needed to feel part of something premium, new members needed a clear reason to join.
- Existing membersPremium, insider content about the move
- New membersOffer-driven, community-first content
- NurtureEmail and SMS so every lead knew the next step
- NetworkLocal plans aligned with national Anytime Fitness media
The new Keperra is coming 👀
This is an epic story. The owner acquired the space and had the opportunity to move the club. We integrated and assisted with detailed storytelling and compelling media buying, and together we've really moved the needle. We'll never take full credit. We have to acknowledge the team, the owner and the operational specialists who helped pull this together.
Digi AgencyAF Logan: Turnaround Club of the Year.
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