420
Leads Generated
Leads generated over the October campaign
50
October Growth
The number of new joiners in October. Click the case study to view project scope spanning 3 months in total
$8
Cost Per Lead
Achieved an average cost per lead of $8 across Meta and Google during the project window.
STRONG Pilates Springfield.
A STRONG Challenge format that had never been run before, built from scratch into the studio's strongest sales month ever.
The brief in 30 seconds.
One north star: a record-breaking October. No playbook, no historical data, and a studio that had to keep up with the demand it created.
Never done before.
The STRONG Challenge had never run in this format. Offer structure, ad angles and funnel sequence all had to be built from zero.
A three-month runway.
Start the engine early with Google Search for intent and hyper-local Meta for reach, feeding a ladder of low-barrier offers.
A record October.
50+ new paying members in one month, and so much demand that a temporary call centre was set up to work the leads.
Three months to peak.
Each month warmed a wider audience with a new low-barrier offer, so by October the studio was converting a crowd that already knew them.
Sign-ups started straight away, and by October the challenge was managing the volume. A temporary call centre was stood up to nurture and convert the rest.
New creative every 7–10 days.
Winning angles were dialled up and tired ones swapped out before fatigue set in, which kept lead cost low enough to keep scaling.
Illustrative: engagement fades as creative ages, then resets each time a new set (green) goes live.
AF Paddington: 500 to 2,000 members.
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