Every few weeks our camera bags come home full. Drone footage over a beach in WA. A sauna in Morayfield glowing red like a nightclub. A presale team in hard hats somewhere in South Australia, cutting tape that isn’t technically attached to anything yet.
Most of it ends up in ads you’ve probably scrolled past without wondering who made them. So we thought we’d show you. Yes, Digi is a digital agency. We’re also an in-house photo and video team, and every image in this post was planned, shot and edited by us, on location, for a real club.
Grab a coffee. Have a scroll.
15+
Locations in this post
QLD, VIC, SA & WA
6
Types of shoot
From presales to socials
3 hrs
Average time per shoot
In and out, with minimal fuss
01 · Drone shots
Your club, from above
Drone days are our favourite days. An aerial puts a club in context: the beach it’s two minutes from, the new estate going up around it, the shopping centre everyone already drives to. For a presale, it turns a dirt lot into a story about what’s coming. (That’s Southbank up top, by the way.)
02 · Club exteriors
Out the front
Before anyone walks in, they need to find you. Facade, signage and street shots help locals recognise the club from the car park, and give your Google profile something better than a blurry photo from 2019.
03 · Inside the club
Facility shoots
Facility shoots are where we get fussy. Every light on, every cable hidden, every bench lined up just so. The equipment and the space are the hero, because these are the photos that sell a membership before anyone’s had a tour.
04 · New clubs
Presale shoots
Hard hats, hi-vis, coming soon boards and the occasional local radio crew. Presale shoots sell a club that’s still a building site, and they’re some of the most fun days we have. Site tours, fit-out plans, local press and a team ready to sell all give locals a reason to join before the doors open.
05 · Team & community
The people behind the club
No stock models pretending to love burpees. These are the actual coaches and staff who’ll greet members at the door, shot in front of the landmarks their locals already know. It’s content a national campaign can’t copy.
06 · How it works
Want to be in the next one?
Getting a shoot booked is the easy part. Pick a shoot and we handle the rest.
1. You pick a shoot
An opening, presale, Google refresh, location, community or social shoot.
2. We confirm the plan
We write the brief and shot list and agree it with you before anyone picks up a camera.
3. We shoot & deliver
We run the day, then deliver edited photos and video ready for your ads and socials.
Camera-shy team? No problem. We’ll write the lines, run the talking points and coach every take, or book talent so your team only steps in where they want to. Curious how we put all this content to work? Read our Low Cost Competitor Plan or explore our creative and content services.
Want your club in the next one?
Pick a shoot and we’ll plan it, shoot it and deliver it.
