$10.49
Cost per lead
Average cost per lead across Meta lead forms and website enquiries in the first five weeks of presale.
939
Leads in 5 weeks
Enquiries generated from launch on 7 September, flowing straight to the club team for follow-up.
451
New page likes
New Facebook page likes, building a warm local audience before the doors open.
Anytime Fitness Pimpama.
A brand-new club with no members, no reviews and no finished building. 939 enquiries in the first five weeks of presale.
The brief in 30 seconds.
Pimpama City sits in one of the northern Gold Coast's growth corridors, with plenty of gyms competing for attention. Presales are won or lost on early momentum.
Nothing to show yet.
No members, no reviews and no finished building to walk through. Locals needed a genuine reason to commit before the doors opened.
Local pride, not price.
Two lead campaigns side by side from 7 September, creative built around the Pimpama team and the Pimpama City sign, and a follow-up journey on every lead.
939 in five weeks.
Around 24 enquiries a day at $10.49, flowing straight to a sales-trained team that was ready for them.
Every dot is a lead.
939 enquiries from launch day on 7 September. Watch the presale fill up the way the club team saw it.
Around 150 website enquiries weren't being recorded in Ads Manager. We found it, fixed it, and counted them, so the total reflects what the club actually received.
Six parts. One job each.
The Pimpama ads never mention a competitor and never lead with price. Every ad had to pass our Low Cost Competitor test: could a budget gym down the road run this exact ad? Tap a part to see its job.
1It's been 6 years in the making, but we're proud to announce that we're doing something that we know will make so many locals proud… See more4
Leads don't join on their own.
So we built the journey that follows every enquiry: SMS sequences, an HTML email and Messenger content, all written by Digi.
Thank-you SMS
Every new lead gets a text straight away.
Into Messenger
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Part of the Digi playbookFounding urgency
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Part of the Digi playbookA trained team
Sales training with the Pimpama team, so every enquiry got a confident, consistent conversation.
Built from what already works.
Scripts, the on-site shoot, the drone over Pimpama City and the final edits, all handled by our team and built around the creative building blocks we know drive results.
- ScriptsWritten by our team from concepts already winning across the network
- ShootOn-site with the Pimpama team
- DroneFlown over Pimpama City for local scale
- TargetingA tight radius campaign plus a broader campaign for reach
AF Cleveland: 700 to 1,838 members.
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