Mind Body Recovery.
A brand-new recovery studio needed a name people would remember. We built the brand from a blank page, then the website, the presale ads and the launch content.
The brief in 30 seconds.
Mind Body Recovery is a contrast therapy and recovery studio in Hillcrest, Queensland. When we met them, it had no logo, no colours and no website.
A blank page.
A new category for a lot of locals, a premium experience to communicate, and nothing yet to show anyone.
Bright & sporty + holistic.
A brand that feels energetic enough for athletes and calm enough for recovery, inspired by the Queensland coastal lifestyle.
Built end to end.
Logo suite, palette, typography, website, presale ads and the opening shoot, all from one team.
A brand from a blank page.
We started with discovery and two mood boards. The winner was bright and sporty, with a holistic thread pulled in from the second concept. Then came the logo suite.
MIND BODY in a bold, wide face for strength and reliability, with an italic RECOVERY that adds movement and a sense of moving forward.
Coastal calm, with a jolt.
Soft blues and a neutral base for the calm. One electric accent, Invigorate, for the energy, used sparingly on buttons and highlights.
A condensed sans-serif with confidence, built for fitness headlines in all caps.
Rounded, friendly letterforms that bring warmth and approachability to every page.
Then we built the front door.
The brand came to life online: services, memberships and booking in one place, designed to turn a curious local into a first visit.
Presale, then doors open.
Two waves of creative, built in the new brand. First a low-barrier presale offer to fill the studio, then a membership push for opening.
$49.95 for two weeks
A trial offer on unlimited ice baths, steam room and sauna, so locals could feel it before they committed.
From $35 a week, no joining fee
Brand, offer and urgency rotated across three concepts so the feed never went stale.
An opening shoot that sold the feeling.
Recovery is hard to explain and easy to feel. So we filmed it: real people in the pools, saunas and steam rooms, cut into reels for launch.
- ReelsShort-form video from the opening shoot
- StillsA photo library for ads, socials and the website
- Brand fitShot to the brand guide: bright, natural and genuine
Your new recovery ritual starts here 🧊
STRONG Springfield: a record-breaking October.
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