Anytime Fitness Albion Park.
A whole club, moved into a brand-new building on Escarpment Drive. We opened the presale with a VIP sales weekend, and the club never looked back.
The brief in 30 seconds.
Albion Park wasn't getting a facelift. The owner moved the entire tenancy into a new development and relaunched it as Albion Park 2.0.
A club on the move.
A new building still under construction, existing members to bring along, and a community that needed to know what was coming.
Start with a weekend.
Instead of easing into presale, we built a VIP sales launch weekend designed to fill the team's diary with 150 booked calls.
80 sales before day one.
The team turned that weekend into 80 sales, so the presale started with a massive trajectory and awareness already in place.
A weekend that started it all.
Before a single presale ad, the team had a diary full of booked calls. Every square is a booked call. The green ones joined.
That meant the presale opened on day one with real momentum, a sales team already in rhythm, and a community that was already talking about the new club.
One weekend, then momentum.
Each stage was built to hand the next one a head start. The first two we're happy to share. The rest stays in the Digi playbook.
150 booked calls, 80 sales and a club that already had buzz.
Launched with a massive trajectory and sales awareness already in place.
We keep this part between us and our clubs.
Ask us about it on a call.
From lead to booked call.
An automated journey picked up every lead the moment they registered, kept them warm and moved them towards a booked call with the team. Here's a peek at how it starts.
- Step 01An instant SMS the moment someone registers
- Step 02 🔒Hidden step, hidden timing
- Step 03 🔒Another channel, another reason
- Step 04 🔒The bit that books the call
Selling a club that didn't exist yet.
The new building was still a construction site, so the content sold the move: the team, the new address and the scale of what was coming.
- On siteThe team on Escarpment Drive with the 2.0 sign
- DroneThe new build, the growth around it and the escarpment behind
- The callsThe sales team in action for the VIP weekend
This is a credit to the Albion Park owner, the club team and everyone who moved a whole club into a new home. We're lucky to have played a small role in an epic project.
Digi AgencyAF Pimpama: 939 leads in 5 weeks.
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