Marketing for
Anytime Fitness
clubs.groups.gyms.
Preferred supplier
Built to scale across the network.
Marketing for one club is easy. Marketing for ten, without losing brand, budget or momentum, takes a system. Ours rests on three things.
Network aligned
Every campaign is NPC aligned and moves through our marketing approval framework, so each club stays on brand and in step with the network.
Volume wins
Performance comes from the volume of assets tested at once. We launch more creative, find the winners faster and put the budget behind what works.
Teams that keep up
Club teams are supported with social media upskilling and reverse engineering calls, so the skills stay in your clubs as you grow.
Everything your club needs.
Pick an area to see what is included. Every club gets the full team behind it, from the front desk to the ad account.
Your club team is the brand. We give managers what they need to keep marketing moving every week, without waiting on head office or an agency inbox.
- Monthly organic shotlists
- Campaign documents and talking points
- Social media upskilling sessions
- Reverse engineering calls
- Lead follow-up that replies in seconds
- Upskilling calls, on request
New club or established club, we build the campaign that fills it. Offer, content, ads and follow-up, planned from day one and approved for the network.
- Founding member offer and strategy
- Pre-opening content shoot
- Meta, Google and ChatGPT ads
- Landing pages built to convert
- Local area marketing and activations
- Refresh and relaunch campaigns
Our in-house photographers, videographers and designers come to your club, so every ad looks like your club and your people, never stock.
- On-location photo and video shoots
- Reels and short-form video for ads and socials
- Ad artboards, carousels and collages
- Campaign artwork and supporting docs
- Content plans built around your promotions
- Fresh creative for every test
You will always know what your marketing is doing. Every campaign is peer reviewed, health checked and reported live, so nothing runs on autopilot.
- Peer review before anything goes live
- 48-hour health check after launch
- Daily cost-per-lead checks
- Weekly ad and creative updates
- Live dashboard in the Digi Marketing Hub
- Monthly reporting and planning
We have stood behind the front desk.
Digi Agency was founded by Aaron Briggs, who spent 10 years inside the Anytime Fitness brand, from the front desk to the owner's chair, and held a world-record presale along the way. We know the KPIs, the pressure of a presale and what a quiet month feels like, because we have lived it.
- 01Club manager
On the floor, signing members, training the team and running a club day to day.
- 02Presale manager
Launching new clubs and building founding member bases before the doors opened.
- 03Operations team
Supporting clubs across the network from inside the business.
- 04Sales & marketing director
Leading the sales and marketing that drove membership growth.
- 05Club owner
Co-owned Anytime Fitness clubs at Redbank Plains, Goodna, Stafford and Newmarket.
- NowFounder & Managing Director, Digi Agency
Built the agency he wished he had as an owner. Today Digi is trusted by more than 200 locations and is a preferred supplier to the network.
Ad spend managed every year
Leads generated for clients every year
Average cost per lead
Average lead-to-member conversion
Anytime Fitness Pimpama
A brand-new club in one of the Gold Coast's growth corridors. We built the founding member pipeline from day one of presale.
Got questions?
What Anytime Fitness owners usually ask before working with us.
Do you work with Anytime Fitness franchisees?
Yes. Anytime Fitness clubs are the core of our work. We are a preferred marketing supplier to Anytime Fitness and work with more than 200 locations, from new clubs in presale to established clubs that need to grow.
How do you keep our marketing on brand?
Every campaign is NPC aligned and moves through our marketing approval framework, so creative, offers and landing pages stay consistent with Anytime Fitness brand guidelines and the wider network.
Can you support owners with multiple clubs?
Yes. Our system is built for owners growing from one club to many. Campaigns, content and approvals are run the same way across every location, and we test more creative at once so each new club launches with proven ads.
What support do club managers get?
Club managers receive organic shotlists, campaign documents and upskilling calls on request. We also run reverse engineering calls to share what is working across the network, and can shoot photo and video in your club.
Can you run our presale?
Yes. Presales are one of our specialties. We plan the offer, build the content, launch the ads and set up the follow-up so your team can convert founding members from day one. See our Anytime Fitness Pimpama case study for an example.
Are you part of Anytime Fitness?
No. Digi Agency is an independent marketing agency based in Brisbane and a preferred supplier to Anytime Fitness franchisees across Australia.
Digi Agency is an independent marketing agency. Anytime Fitness is a trademark of its owner and is used here to describe the clubs we work with.