$21
Presale CPL
The campaign achieved a low CPL, demonstrating strong efficiency in attracting qualified prospects.
1,100
Starting members
The presale campaign successfully launched the gym, building immediate momentum within the community.
2000
Members after 3 Months
Memberships grew within 3 months, reflecting strong retention and consistent community engagement beyond the initial launch.
Our growth partners
Services
Paid digital
Across Meta & Google with daily account monitoring & large budget management.
Ad reporting
that included weekly meetings and weekly advertising schedules to ensure quick pivots
Content creation
3 content days + Discovery, content briefing, creative direction, script writing, talent management and revisions.
Sales Training
Presale-specific training on how to sell during a club closure
Challenges
- Low presales
- Sales
- Lack of content
- Local competition
While our main KPI was to increase leads and sales during the presale period, we needed to balance attracting new members to the new location without cannibalising the existing gym just 2km away. This required a nuanced approach to the marketing.
Strategy
Our strategy was centred around a multi-pronged marketing approach and segmented social presence.
To begin, we launched an 11-week presale campaign that leans toward paid digital, social media management, and mail/SMS marketing. We used geo-targeting and never-to-be-repeated presale offers to engage the community and integrated advanced audience exclusions.
The focus was on creating a sense of urgency with exclusive offers while nurturing leads through the presale. Sales training ensured the team was ready to convert inquiries into memberships. We also leveraged video content and social media to build anticipation and engage the local audience.
Let’s
Create
Your next big 

project together!
