$21
Presale CPL
The campaign achieved a low CPL, demonstrating strong efficiency in attracting qualified prospects.
1,100
Starting members
The presale campaign successfully launched the gym, building immediate momentum within the community.
2000
Members after 3 Months
Memberships grew within 3 months, reflecting strong retention and consistent community engagement beyond the initial launch.
Services
Paid digital
Across Meta and Google with daily monitoring and high-budget campaign management.
Ad reporting
Weekly reporting, weekly meetings, and structured advertising schedules to allow quick pivots when needed.
Content creation
Three dedicated content days plus discovery, briefing, creative direction, scriptwriting, talent management, and revisions.
Sales Training
Presale-specific training where we trained the team to deliver a presale specific sales script.
Challenges
- Limit Club Competition
- Strong Sales Required
- Content Creation
- Team Size
One of our biggest challenges was creating a digital strategy that could drive rapid growth for the new club without undermining the existing location just 2km away. We needed both clubs to move forward — not one gaining at the expense of the other. With careful planning and balanced targeting, the presale finished with both locations growing their membership bases.
The scale of the budget also meant we needed a steady stream of fresh content and new angles to keep performance strong throughout the entire campaign. To stay ahead of demand, we ran three dedicated presale shoots, giving us the flexibility to pivot quickly and capitalise on what was working.
Another key challenge was the sheer volume of leads. The team were fielding hundreds of enquiries each week while managing daily activity across all social channels. Digi stepped in to support community management and even provided weekend sales-call support to help the team maximise every conversion opportunity.
Strategy
Our strategy centred on a multi-layered marketing approach supported by a segmented social presence and a consistent content pipeline.
We kicked things off with an 11-week presale campaign built around paid digital, social media management, and targeted mail/SMS marketing. Using precise geo-targeting, strong presale offers, and advanced audience exclusions, we were able to engage the local community early and build momentum quickly.
A major focus was creating urgency while guiding leads through the full presale journey. We delivered sales training to ensure the team were prepared to convert at a high level, and when lead volume spiked, Digi stepped in to help with sales calls to ensure no enquiry was missed.
Throughout the campaign, we also leaned on a strong mix of video content and social media activity to generate anticipation, build trust, and keep the local audience engaged right through to opening.
Let’s
Create
Your next big 

project together!
