420
Leads Generated
Leads generated over the October campaign
50
October Growth
The number of new joiners in October. Click the case study to view project scope spanning 3 months in total
$8
Cost Per Lead
Achieved an average cost per lead of $8 across Meta and Google during the project window.
Overview
This STRONG Challenge project was built around a focused three-month runway designed to deliver a record-breaking sales month for the studio. Our objective was to generate enough high-quality prospects ahead of the Challenge launch to create a powerful conversion moment in October, while also building long-term momentum.
We activated the digital engine early, using a multi-channel strategy across Google Search and hyper-localised Meta campaigns. Across the three months, the studio generated more than 1,100 leads, with cost per lead ranging between $5–$10, driven by a combination of structured, low-barrier offers designed to warm the audience and keep engagement strong right through to October.
October became the peak month, delivering the strongest sales results the studio had seen — more than 50 new paying members in a single month — with so much demand that a temporary call centre was required to nurture and convert the remaining lead volume.
What began as a targeted build-up to one major sales month evolved into something much greater: consistent, compounding growth month after month. The momentum created through this three-month window not only delivered a standout October but reshaped the studio’s growth trajectory moving forward.
Services
Paid digital
Across Meta and Google with dynamic campaign structures, hyper-local targeting, and daily optimisation to maximise lead volume and campaign efficiency.
Graphic Design
Discovery, scripting, creative direction, talent coordination, and full editing to produce high-quality visuals and campaign creative that strengthen brand presence and support ongoing studio marketing.
Planning & Strategy
A one-off collaborative strategy session designed to map out the project direction, define key objectives, and align on the execution plan needed to deliver a high-performing, cohesive campaign.
Challenges
- Had never been done before
- Lead Volume Required
The challenge was straightforward: build a large enough lead base that could be nurtured and converted into paying studio members. As we began generating volume, we quickly saw sign-ups happening immediately — which, while positive, also made it harder to keep driving fresh lead flow at the pace required.
Had never been done before
The STRONG Challenge had never been executed in this format, which meant there was no existing playbook or historical data to lean on. We had to build the entire framework — from the offer structure to the advertising angles to the funnel sequence — completely from scratch. This required a high level of creativity, testing, and confidence in our strategic direction to ensure the campaign landed strongly with the local audience.
Lead volume required
To achieve the project’s north star of delivering a record-breaking October, an extremely high lead volume was essential. This meant we needed to activate the digital engine early, maintain momentum for three consecutive months, and keep cost per lead low enough to scale aggressively. Balancing volume, quality, and cost — all while ensuring the studio could keep up with the lead flow — was one of the core challenges of the project.
Strategy
Our strategy centred on creating a three-month runway that would build momentum, warm the audience, and set the studio up for a record-breaking October. To do this, we activated a multi-channel approach across Meta and Google, ensuring strong visibility at every stage of the funnel. Google Search captured high-intent prospects already looking for fitness solutions, while hyper-localised Meta campaigns drove awareness, emotion, and offer engagement within the community.
Because the goal relied heavily on volume, we structured a sequence of low-barrier offers designed to attract different audience segments over the three months. Each offer — supported by unique creative, refined messaging, and an evolving content mix — helped keep the campaign fresh while continually widening the pool of prospects entering the system.
Throughout the project, we closely monitored performance and adapted quickly, dialling up winning angles and adjusting creative every 7–10 days to prevent fatigue. This allowed us to scale lead generation efficiently without compromising quality.
The result was a warm, engaged audience ready for October — and the challenge shifted from acquiring leads to managing the sheer volume of opportunity created.
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